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How to Create Logo in Illustrator and using Custom Brushes

How to Create Logo in Illustrator and using Custom Brushes
How to Create Logo in Illustrator and using Custom Brushes

In this tutorial we are going the Logo in Adobe Illustrator and playing around the custom Bushes. Adobe Illustrator help us to create Vector Image which are necessary for Logo Design.

Before we dive to more details, lets review some keywords that will be used. As you may already aware, Adobe Illustrator is a program used by both artists and graphic designers to create vector images.

Why your brand needs a Vector logo

The value of a Vector logo boils down to two parts: flexibility and scalability. Vector logos are flexible because they can be output to just about any common Raster image format (jpg, png, gif, tiff, etc.). Vector logos are also scalable in size allowing them to be enlarged to fit the side of a blimp or reduced to the size of a business card without jeopardizing quality.

Vector graphics vs Raster graphics

There are numerous Raster graphic formats, and the strengths and weaknesses of each is a post of it’s own. The real benefit of a Vector graphic over Raster graphic is obvious once an image is scaled larger than its original size. For example:

Vector graphics vs Raster graphics

 

Notice the quality of the Vector format is maintained as it’s magnified, whereas the Raster format looks terrible.

Raster graphics can be scaled down in size and typically maintain their quality. Once you start increasing the size of a Raster graphic, the quality degrades dramatically and you will have a very blurry version of your logo. This is a common problem and is a critical reason to have your logo in Vector format.

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About Yesaya R. Athuman

Colleagues know me as a highly Creative Software Developer who can always be trusted to come up with the new approach. But I know that client's business come first, and I never try to impose my ideas on others. Instead, I spend a lot of time understanding business and the audience before suggesting ideas. I can (and often do) work well alone, but I'm at my best collaborating with others.

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